ABOUT CATALYST
Catalyst is a team of leading business consultants. We catalyse and mobilise the latent power of human intelligence within organisations. Intelligence which should be powering your future business to win. Today.
Like all effective catalysts, we make change happen faster and more effectively.
WE'VE GOT THE EXPERIENCE OF GROWN UPS AND THE CURIOSITY OF A CHILD
We often challenge the challenges we come across. We never stop asking why or questioning conventional wisdom and so-called expertise . Because we don’t work in just one sort of company, industry, or geography we bring a fresh perspective drawn from many experiences. Our own diversity – especially when combined with the diversity of the teams we work with – means we arrive at novel and effective solutions quickly.
BEEN THERE - STILL LEARNING
Catalyst people have worked for some of the world’s best B2B, consumer and technology companies and with governments and national institutions. We’ve done start-ups, scale-ups, helped many leadership teams navigate through to sale and IPO, worked on launches, rebrands, mergers – even elections – and helped companies win many $ millions in new revenues.
WE TRAIN THE TRAINERS AND FUTURE CHANGE LEADERS
We’ve been award winners, judges and pundits. We’ve been the ‘ones to watch’, ‘ A listers’ and now get called experts. We’re invited as keynote speakers, to chair conferences and lecture at many of the top business schools. We write business commentary, articles and best selling books. We love sharing what we’ve learned and know.
HUMAN INTELLIGENCE
- Thinking about the future comes at the expense of time dealing with the present. Everyone’s best intentions, to change, get lost in how busy everyone is. A Microsoft study - of 31,000 people in 31 countries - shows people are 3.5 times more likely nowadays to say they struggle with innovative or strategic thinking.
- Many leaders focus on ‘tech as the answer’. The internet, email, social, the metaverse, video conferencing and AI all promise to liberate talent and empower people to be more strategic and innovative. But this doesn’t seem to be true. The reverse is true.
- We get and love tech – several of the Catalyst team had senior roles, or consulted on change, at Google - but it’s not the answer. We believe the smartest leaders focus on what, why and how humans can add to make a business thrive and grow.
- In problem solving, human intelligence brings qualities not naturally present in AI – novel ideas, connection between ideas, contextual understanding, scepticism and emotional intelligence, for example. But many businesses squander this source of competitive advantage every day.
Our mission is to catalyse the human intelligence within your business.
To do this we bring years of expertise in human relationships – sales, marketing communications, branding, verbal and written persuasion, consumer research, change facilitation, leadership development, team building and coaching.