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This is a step by step practical guide to help you improve your persuasion and sales skills. It is not about business structures or CRM platforms, complicated theories and strategies – it is about real life. Nor does it offer the tricks of selling snow in winter above the Arctic circle. We don’t want to add to the negative perception many people have about selling.

The book is about selling in a way which helps you to build trust, be a good partner, nurture strong relationships and even make long lasting friendships. The kind of selling that helps to create a better, more prosperous and interesting world.

The international best seller by Louisa Clarke and David Kean.

'"Fizzes with actionable ideas from the best operators around." Julia Hobsbawm OBE, founder of Editorial Intelligence and Chair of The Workshift Commission

This practical but powerful guide reveals the trade secrets behind successful sales pitches that win new clients and business.

“This book is an essential read for anyone involved in business development within the marketing services industry and beyond.”  G. Dixon, Amazon certified reviewer